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United Way's Campaign to Fight Poverty in Greater Cleveland

A United Way community volunteer event

Fighting poverty in the USA sounds like a task not too many people would sign up for. With a fierce fight raging between the two parties over issues tied to ideological fault lines, few seem to have the time to deal with it.

But, thankfully, there is one organisation that remains committed to it. The 131-year-old United Way Worldwide — earlier known as United Way of America — continues to wage war on poverty, not just in the USA but around the world.

On the map · The organisation

United Way Worldwide

In its home country, the organisation has a presence in all 50 states and 3 federally-administered territories. While it is a premier non-profit in its own right, it is also a coalition of various charitable organisations committed to raising funds for its cause.

Founded
131 years ago (as United Way of America)
Headquarters
Alexandria, Virginia
Offices
1,200 throughout the country
Reach
All 50 states + 3 federal territories

01The fundraising campaign in Greater Cleveland

To keep itself going and moving towards success, United Way is constantly in the process of raising funds. In the Cleveland area, the organisation has been able to raise $45.4 million, and is investing $31.2 million of it back into the community.

Downtown Cleveland skyline
The campaign aims to help around 400,000 people each year in the region.

The United Way of Greater Cleveland had entered upon a three-year plan to achieve three major goals: improving its fund-raising mechanisms, refining the process of distributing money back into communities, and coming up with innovative solutions to help around 400,000 people each year in this region. They are now in the second year of that program, and it is moving forward smoothly.

In three counties of the region, more than 50,000 people donated money to the organisation. United Way diversified its fund-raising strategy and, just as importantly, resolved to improve the way that money is allocated.

How the $31.2 million is being invested

$10.1M
into health & human services — education, financial stability, health and other basic needs
$3.1M
to associated organisations, including Catholic Charities Diocese of Cleveland, the United Black Fund of Greater Cleveland and the Jewish Federation of Cleveland
$18M
to specific causes and programs that donors contribute to, tied to United Way's core agenda

The money is distributed to partner organisations that run programs whose aim is to alleviate the suffering of poor people.

United Way has also decided to work through an innovative "community hub" model that draws on the expertise and experience of 87 non-profit organisations in the area to reach the intended beneficiaries.

With their assistance, it hopes to make a tangible impact on the ground.

02Future plans for United Way

The officials of United Way are not content with their achievements so far. They wish to take their good work forward — and even improve on it — through a series of changes.

Where they go next
The takeaway